Affinity Identity Acquires Affinity Express Logo Business

On July 23, 2003, Affinity Identity Programs Inc. (AIP) acquired the logo division of Affinity Express (AE). The value of the deal is confidential. AIP designs, manufactures and supplies college and university logo products, as well as recreational and corporate entities throughout Canada and the U.S. Illumina Partners Inc. (Illumina) and a former member of AE’s management team recently formed AIP to facilitate the buyout of AE’s logo division. Toronto-based Illumina, specializes in corporate turnarounds, with a primary interest in acquiring equity positions in small- to medium-sized companies that require repositioning.

Illumina and AIP were represented by Davies Ward Phillips & Vineberg LLP, with a team that included Derek Vesey and Daniel Batista in Toronto and Gerald Shepherd in New York. AE was represented by Hemenway&Barnes in Boston, with a team that included Frederic Marx and Mark Elefante.