Alphabroder (formerly Broder Bros, Co.), a leading distributor of imprintable sportswear and accessories in the United States, completed the cross-border acquisition of Ash City Worldwide (Ash City), one of North America's leading promotional apparel manufacturers and suppliers. Alphabroder is backed by Littlejohn & Co. a Greenwich, Connecticut-based private equity firm investing in middle-market companies.
Alphabroder was represented in the US by Sheppard, Mullin, Richter & Hampton LLP with a team of Shon Glusky, Amanda Ackerman and Thomas Michael (M&A and securities); John Bonn (tax) and Jim Ritter, Ken Peterson and David D'Amour (banking and finance). Alphabroder was also represented in Canada by Stikeman Elliott LLP with a team that included Peter Castiel, Warren Silversmith and Kevin Custodio (M&A and securities); Frank Mathieu and Éric Lévesque (tax); Larry Cobb (environmental), Diana Theophilopoulos (employment), Lyle Teichman (benefits), Howard Rosenoff and Shane Litvack (banking and finance); Jonathan Auerbach (intellectual property), Neil Bindman and Marie-Claude David (real estate), and Jeffrey Brown, Ashley Piotrowski and Susan Hutton (competition and regulatory).
Ash City was represented by Gowling Lafleur Henderson LLP with a team that included Karyn Bradley, Tal Cyngiser, David Campbell and Ilene Solomon (corporate/M&A); David Stevens and Laura Monteith (tax); Hugh Christie (employment), Syll Kushner (real estate), Sean Murphy (global business integrity), Ian Macdonald (competition) and Jennifer Morton (trademarks).