MemberWorks Acquires Lavalife

Stamford, Connecticut-based MemberWorks Inc., a provider of consumer and membership services through affinity marketing and online channels, completed its acquisition of Lavalife Inc., a Toronto-based provider of online and IVR-based interactive personals services for singles.

On March 3, 2004, the parties entered into a master transaction agreement pursuant to which MemberWorks agreed to purchase separately certain assets and all of the shares of Lavalife for aggregate gross proceeds to the former shareholders of Lavalife of approximately $150 million. The transaction was completed on April 1, 2004.

MemberWorks was represented by its general counsel, George Thomas, and Jill Labert and in Canada by Stikeman Elliott LLP, with a team that included Marvin Yontef, David Weinberger, Elizabeth Breen, Douglas Parker, Justine Plenkiewicz and Stee Asbjornsen (M&A), Dean Kraus and Alan Kenigsberg (tax), Adam Kalbfleisch (competition and Investment Canada) and Lorna Cuthbert (employment).

Lavalife was represented by its general counsel, Cecil Chandless, and by Osler, Hoskin & Harcourt LLP, with a team that included Mark Trachuk, John Groenewegen, Alexis Gosselin and Adam Grabowski (corporate).