Jennifer McKenzie

Jennifer McKenzie

(416) 860-6552
(416) 360-8877
40 Temperance St, Suite 3200, Bay Adelaide Centre – North Tower, Toronto, ON
Year called to bar: 1994 (ON)
Jennifer McKenzie is a partner at Cassels. She has extensive experience with regulatory, advertising and marketing law. Jennifer reviews advertising and claim substantiation for clients in a wide-range of industry sectors from prepackaged consumer goods to regulated products such as drugs, medical devices, cosmetics, food and alcoholic beverages. Jennifer has represented clients in competitive trade disputes before Ad Standards and the Pharmaceutical Advertising Advisory Board, and provides advice to clients on federal and provincial privacy legislation for the private sector, including Canada’s anti-spam law, and the drafting of consumer facing privacy policies and terms of use. She is recognized as a leader in her profession in both advertising and intellectual property law and has been ranked in a number of directories, including The Canadian Legal Lexpert Directory, Who’s Who Legal: Trademarks, Chambers Canada Guide and The Best Lawyers in Canada. Jennifer is a frequent speaker on marketing and advertising law and intellectual property, and has written extensively in these areas.
Jennifer McKenzie is a featured Leading Lawyer in:
Canadian Legal Lexpert Directory
Consistently Recommended
Canadian Legal Lexpert Directory
Repeatedly Recommended
Read more about Jennifer McKenzie in ...
From (Digital) Field to Plate
There's a plethora of products to be protected now in the agribusiness and cannabis sectors — and they need a host of intellectual property protection types
Jennifer McKenzie in Mondaq ...