If there was one certainty in advertising, no matter how hard you tried, a complicated ad inevitably contained disclaimers, otherwise known as “miceprint” or “birdseed”. Headlines were sacred and could not be obscured by legal rhetoric. That position may well be on the decline as recent cases suggest a very hard line on disclaimers that in any way change the general impression of the visual or the headline. This development, coupled with the Supreme Court of Canada’s new definition of the “credulous consumer” and a new anti-spam law, is giving even seasoned advertising lawyers heartburn.
Hear some of Canada’s best Advertising Lawyers share their experience (and horror stories) and arm yourselves with creative, thoughtful advice, followed by a lively interactive case study which will give you a unique opportunity to apply the lessons learned.
· Social Media Marketing - The Issues and Risks
· Contest Minefields
· Distinctly Quebec Issues
· Are Disclaimers Dead?
· The “CREDULOUS CONSUMER” - Has the bar moved?
· “Tell Me No Secrets”… Privacy and Anti-Spam requirements for Advertisers