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Calgary - November 29, 2010, Telus Convention Centre
Toronto - December 02, 2010, St. Andrew's Club and Conference Centre
Webcast - December 02, 2010, Online
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Properly structuring a campaign, supporting product claims, protecting the content of your marketing programs and generally defending your advertising, or challenging the claims of your competitors, has never been more intricate. Canada’s leading advertising lawyers will help you navigate the complexity of the rules and regulations that are governing your advertising programs, and help you structure your marketing as you prepare to guide your company through the current economy.
Course Highlights
- How to Legally Harness the Power of Social Media
- Conquering the World of Contest Law
- What's New in the World of Comparative Advertising?
- Dealing with Legislative Amendments and Court Decisions in Québec
- Interactive Case Study
Specifically Designed For
- Senior Executives, Chief Marketing Officers and Corporate Counsel of:
- Advertising and Marketing Agencies
- Promotional Companies
- Retail and Manufacturing
- Automotive Industry
- Media, Publishing and Entertainment Companies
- Technology Providers, Software and Telecommunications
- Vice Presidents and Directors of:
- Marketing and Advertising
- Brand and Product Marketing
- Client and Brand Strategy
- Interactive Marketing
- Media, Creative and Production
- Legal Counsel practising Advertising & Marketing Law, Entertainment Law, Product Liability, Intellectual Property, Computer & IT Law, Privacy, Charities/ Not-for-Profit and Franchising Law
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