Rob McDonald is a partner in the Bennett Jones Edmonton office. He practises primarily in the areas of intellectual property litigation and enforcement, branding strategy, trademark protection and commercialization, and licensing and exploitation of all forms of IP. He was recently named by Best Lawyers in Canada as IP Lawyer of the Year 2018. Rob has litigated copyright, trademark, and patent infringement actions at various levels of court. His litigation experience includes domain name disputes, franchise and shareholder disputes, counterfeit goods, and misappropriation of confidential information and trade secrets. Rob provides IP support with respect to M&A, cross border, financing and other commercial transactions, including conducting IP due diligence. Rob represents a broad range of clients worldwide in a variety of industries. He is a Registered Trademark Agent in both Canada and the United States, and manages IP portfolios and brands for local, national and global clients. Rob is a trusted advisor and experienced litigator who enforces and defends client’s valuable IP rights. Rob is recognized as one of Canada’s leading lawyers in the area of IP Law and is a member of several professional organizations including INTA, IPIC and LES, and teaches and lectures frequently.