Shelley Samel is the principal of Shelley Samel Law, a boutique advertising and marketing law firm. Prior to starting her firm in 2014, Shelley spent the first 15 years of her career at one of Canada's largest law firms, where she was a partner in the Advertising and Marketing Law Practice Group. Shelley advises some of Canada’s most well-known companies and their agencies in all matters relating to advertising and marketing such as advertising copy and comparative claims review, sponsorship, agency and co-promotion contract drafting and negotiation, advising on food, drug and cosmetic claims and labelling, ensuring child-directed advertising compliance, contest, promotion and digital program design and review, retailer pricing policies and privacy issues relating to consumer promotions. Shelley was named advertising and marketing law lawyer of the year for 2014, 2017 and 2019 (Toronto) by The Best Lawyers in Canada and has been named in the field of Advertising & Marketing in multiple editions of The Canadian Legal Lexpert® Directory, and in all editions of Chamber and Partners and The Best Lawyers in Canada. Shelley was called to the Ontario Bar in 2000 after having articled as a law clerk at the Court of Appeal for Ontario. Visit www.advertisinglaw.ca for further information.