On September 1, 2017, adidas AG completed its divestiture of CCM Hockey to a newly formed affiliate of Birch Hill Equity Partners for US$110 million, subject to customary adjustments. CCM Hockey consists of its main operations in Montréal as well as operations in the US, Sweden, Norway and Finland.
adidas was represented by Stikeman Elliott LLP with a team that included Eric Bremermann, Matt Cameron, Charlie McDonald and Senka Grahovac (corporate), Craig Mitchell, Melissa John, Lea Benitah-Bouchard, Fannie Tremblay and Matthew Lee (banking), Shawn Neylan, Michael Laskey and Neil Morgan (competition), Stefan Fews and Mistrale Lepage Chouinard (real estate), Ryan Sheahan (intellectual property), Larry Cobb (environmental), Lindsay Gwyer (tax) and Michele Robichaud (employment).
Birch Hill was represented by Davies Ward Phillips & Vineberg LLP with a team that included Patrick Barry, Jennifer Grossklaus, Marc Berger, Adam Curran and Rachel Charney (corporate), Derek Vesey and Devon Comstock (banking), Anthony Arquin (real estate), Ian Crosbie and Sharon Ford (tax), Sarah Powell (environmental), Jessica Bullock and Louise Patry (employment & benefits) and James Dinning (competition). Birch Hill was also represented with respect to intellectual property matters by Bereskin & Parr LLP with a team that included Daniel Bereskin, Jonathan Colombo, Victor Krichker and Adam Bierylo.