Alphabroder acquires Ash City Worldwide

Alphabroder (formerly Broder Bros, Co.), a leading distributor of imprintable sportswear and accessories in the United States, completed the cross-border acquisition of Ash City Worldwide (Ash City), one of North America's leading promotional apparel manufacturers and suppliers. Alphabroder is backed by Littlejohn & Co. a Greenwich, Connecticut-based private equity firm investing in middle-market companies.

Alphabroder was represented in the US by Sheppard, Mullin, Richter & Hampton LLP with a team of Shon Glusky, Amanda Ackerman and Thomas Michael (M&A and securities); John Bonn (tax) and Jim Ritter, Ken Peterson and David D'Amour (banking and finance). Alphabroder was also represented in Canada by Stikeman Elliott LLP with a team that included Peter Castiel, Warren Silversmith and Kevin Custodio (M&A and securities); Frank Mathieu and Éric Lévesque (tax); Larry Cobb (environmental), Diana Theophilopoulos (employment), Lyle Teichman (benefits), Howard Rosenoff and Shane Litvack (banking and finance); Jonathan Auerbach (intellectual property), Neil Bindman and Marie-Claude David (real estate), and Jeffrey Brown, Ashley Piotrowski and Susan Hutton (competition and regulatory).

Ash City was represented by Gowling Lafleur Henderson LLP with a team that included Karyn Bradley, Tal Cyngiser, David Campbell and Ilene Solomon (corporate/M&A); David Stevens and Laura Monteith (tax); Hugh Christie (employment), Syll Kushner (real estate), Sean Murphy (global business integrity), Ian Macdonald (competition) and Jennifer Morton (trademarks).


Laura L. Monteith David A. Campbell Warren Silversmith Susan M. Hutton Jonathan N. Auerbach Éric Lévesque Syll Kushner Jeffrey Brown Larry Cobb David P. Stevens Lyle Teichman Kevin Anthony Custodio Hugh A. Christie Karyn L. Bradley Sean J. Murphy Jennifer Morton Howard Rosenoff Diana Theophilopoulos Marie-Claude David Frank Mathieu Peter Castiel Tal Cyngiser


Sheppard, Mullin, Richter & Hampton LLP Stikeman Elliott LLP Gowling WLG