On October 9, 2025, REA Group Limited, one of the world's leading digital property companies, completed its acquisition of a 61.5 percent majority interest in Planitar Inc. (“Planitar”), the Waterloo, Ontario-based creator of iGUIDE. The deal had been announced on October 2, 2025. TD Securities, Inc. acted as exclusive financial advisor to Planitar on the transaction.
iGUIDE is a proprietary camera and software platform that uses advanced artificial intelligence capabilities to identify property features and produce immersive 3D virtual tours, precise floor plans, and reliable property measurement data. The company's proprietary PLANIX camera systems combine advanced LiDAR and 360-degree imagery to efficiently map property interiors and exteriors, converting physical spaces into digital ones. iGUIDE is used by real estate photographers and agents in more than 50 countries and holds market-leading status in Canada, with 25 percent of all homes sold in the country in 2025 featuring an iGUIDE listing. The acquisition is part of REA Group's strategy to deliver highly personalized, immersive, and engaging property experiences for the more than 12 million Australians who use the realestate.com.au platform each month, and iGUIDE will expand its sales and operations to Australia following closing. iGUIDE co-founder and chief executive officer Alexander Likholyot transitioned to a strategic advisor and director role following closing, with Jarrad Morden assuming the role of incoming chief executive officer. iGUIDE will continue to operate under its current structure and brand.
Davies Ward Phillips & Vineberg LLP acted as counsel to REA Group, with a team that included Franziska Ruf, Jordan Altman, Matthew Sherman, Ryan Brun, and Sergio Rodriguez (Private M&A); Max Jarvie and Gabriel Boulianne Gobeil (IT); Taj Kudhail (Tax); Mark Katz and Teraleigh Stevenson (Competition); and Stephanie Pasternyk and Élyse Le Quoc (Employment).
Pulse Law LLP acted as counsel to Planitar.
