Lexpert Ranked Lawyer Profile

Jennifer McKenzie

Bereskin & Parr LLP

Jennifer McKenzie is a partner with Bereskin & Parr LLP and head of the Regulatory, Advertising & Marketing Practice Group, and co-Chair of the Cannabis Practice Group. Jennifer is recognized as a leader in her profession and has been ranked in The Canadian Legal Lexpert® Directory, Who’s Who Legal: Trademarks, Chambers Canada guide and in The Best Lawyers in Canada. In addition to her extensive and enforcement trademark practice, Jennifer has a 20 year history in advertising and marketing law. Jennifer reviews advertising and claim substantiation for clients in a wide-range of industry sectors from prepackaged consumer goods to regulated products such as drugs, cosmetics, food, alcoholic beverages and cannabis. She has represented clients in competitive trade disputes before Ad Standards and the Pharmaceutical Advertising Advisory Board, and provides advice to clients on federal and provincial privacy legislation for the private sector, including the drafting of consumer facing privacy policies and terms of use, and consumer protection legislation. Jennifer helps clients in relation to promotion and contest design. She is a frequent speaker on intellectual property issues and marketing, advertising, branding, labeling and privacy law.

Year Called to the Bar:1994 (ON)
40 King St W, Fl 40, Scotia Plaza
Toronto, ON
Phone: (416) 957-1628
Fax: (416) 361-1398
E-mail: jmckenzie@bereskinparr.com