Pei Li is a Partner at Blake, Cassels & Graydon LLP in Toronto. Her practice focuses on regulated health and consumer products, and the labelling, marketing and advertising of these and other regulated products. She also has extensive experience advising companies in the private sector on healthcare compliance matters.
Pei regularly assists clients in a variety of industries, including pharmaceutical, life sciences, food and beverage, cannabis, vaping, cosmetic, retail, and consumer goods sectors, and helps them navigate complex compliance regimes relating to licensing, product classification, claims substantiation and sales and marketing restrictions. She has helped companies who partner with or invest in regulated health sectors comply with regulatory restrictions relating to interactions and business arrangements with healthcare professionals, including in the medical, dental, physiotherapy, veterinary, optometry and pharmacy contexts.
In the area of marketing and advertising, Pei regularly advises clients on misleading advertising, contests and promotions, and various matters relating to the execution of online and offline media campaigns. She has drafted and negotiated various sponsorship and marketing agreements, including arrangements involving social media influencers.
Pei has completed a secondment at the Canadian offices of a major beverage manufacturer.