Catherine (Cat) Lovrics is a partner, lawyer and trademark agent in Marks & Clerk’s Toronto office and Head of the firm’s Trademark and Copyright practice. Cat is among Canada’s leading practitioners for trademarks and copyrights, and her practice focus includes personality, consumer products, publicity rights, marketing, advertising, and data and privacy law. She has helped national and multinational clients protect, exploit, and enforce their IP in a wide range of industries, from consumer products to entertainment and emergent tech to fashion and food. Cat handles all aspects of trademark and copyright clearance, rights acquisition, licensing, and enforcement. She manages large domestic and international trademark portfolios and has assisted clients with complex global clearance and filing, enforcement, and anti-counterfeiting programs. She regularly advises on brand protection and management, including with respect to brand collaborations, endorsement and influencer deals, merchandising, licensing and enforcement. Cat is valued for her unique breadth and depth of legal and IP expertise.
