95 Jacques Cartier Blvd S, Suite 200, Cité du Parc, Sherbrooke, QC
Year called to bar: 2010 (QC)
Eric Lavallée is a lawyer and trademark agent in the Business Law Group. He is the co-founder of the Lavery Legal Lab on Artificial Intelligence (L3AI) and has been involved in developing artificial intelligence solutions used internally at Lavery. As a result of his extensive experience in intellectual property (patents, trade-marks and software protection), Mr. Lavallée took on a special interest in developments related to artificial intelligence over the past few years. Mr. Lavallée is regularly called upon to assist businesses of all sizes, growing businesses to large corporations in drafting licensing agreements and business contracts in high technology as well as implementing protection and due diligence strategies for their intellectual property needs. He has developed leading-edge expertise in the analysis of the legal impact of the application and implementation of artificial intelligence in sectors related to his practice of law, namely privacy protection, corporate governance, licensing agreements, and development partnerships between companies.
In North America, over 90% of sports teams in the top five professional leagues have signed a naming rights agreement: a very popular “marriage of values” for commercial purposes. In this article, Lavery lawyers answer questions fundamental to understanding the stakes involved in this practice.