Jayme Alter Wilson

Jayme Alter Wilson is a partner in the Media, Entertainment and Sports group in Toronto. She provides strategic legal counsel to clients across a variety of industries, including film, television, music and advertising. Jayme represents producers, artists, broadcasters, distributors and creators, negotiating agreements related to the development, financing, production and distribution of film, television and commercial projects. She also regularly advises companies on the engagement of talent for sponsorship, endorsement and influencer deals. Jayme is particularly recognized for her expertise in cross-border guild issues and for advising her foreign clients on these matters, as well as on production-related challenges. A sought-after speaker on media and entertainment law, she frequently shares insights and authors articles. Her clients value her deep understanding of the industry, describing her as “very knowledgeable in a very niche and rapidly changing area”(Chambers Canada). Her ability to take complex ideas and distil them into clear and concise mechanisms is widely regarded as “unparalleled,” with clients noting that she is “thought-provoking and proactive and not afraid to fight the good fight” (Chambers Canada).