Julie Larouche

Julie Larouche practises primarily in the areas of intellectual property, entertainment, consumer protection, advertising and marketing law. She advises clients on all aspects of intellectual property, including selection, protection, commercialization, acquisition, licensing, and franchising of IP assets. She manages trademark portfolios both nationally (Canada) and internationally, covering over 75 countries. Active for over 20 years within the International Trademark Association (INTA), Ms. Larouche relies on a strong and experienced international network of foreign associates, enabling her to effectively support her clients worldwide. In the fields of marketing, advertising, and consumer law, Ms. Larouche drafts and reviews various agreements and rules. She ensures that advertising campaigns comply with provincial and federal regulations. In entertainment law, she is frequently called upon to validate usage rights for third-party content intended for inclusion in advertisements or new creative works. As a bilingual lawyer practising in Quebec, Ms. Larouche has extensive experience with the province’s specific legal framework.