Julie Larouche

Julie Larouche practices in intellectual property, entertainment, technology, consumer protection, and advertising and marketing law, with particular expertise in the Québec Charter of the French Language and liquor licensing before the Régie des alcools, des courses et des jeux. She advises clients on the protection, commercialization, licensing, and franchising of IP assets, and manages trademark portfolios in Canada and in more than 75 countries. Active for over 20 years within INTA, she relies on a global network of associates to support clients in Canada and abroad. In technology law, she advises on digital assets, online operations, IP compliance, commercialization strategies, and due diligence. In marketing, advertising, and consumer law, she drafts and reviews agreements involving influencers, sponsorships, contests, and loyalty programs, and ensures compliance of campaigns across technologies. She verifies third-party content rights. Ms. Larouche conducts IP due diligence in transactions and provides practical, risk-focused guidance, drawing on her in-house experience at Cirque du Soleil.