BC consumer protection amendments, in force this summer, aim to combat predatory sales tactics

Measures to make contracts fairer have taken effect ahead of other changes
BC consumer protection amendments, in force this summer, aim to combat predatory sales tactics

The British Columbia government has announced that amendments to the Business Practices and Consumer Protection Act, aimed at improving consumer understanding of contractual rights, will come into effect on Aug. 1. 

According to the BC government’s news release, the amendments intend to offer British Columbians clearer and fairer contracts and stronger consumer rights, including better cancellation rights. 

Measures promoting contract fairness are currently active. These measures include limiting the ability of businesses to add terms necessitating expensive private arbitration, restricting participation in class proceedings, and preventing consumers from posting online reviews. 

BC noted that it consulted extensively before postponing the effectivity of the remaining amendments to Aug.1 to ensure businesses have sufficient time to prepare for and implement the changes. The province added that it has been working with Consumer Protection BC and businesses to implement changes smoothly. 

Consumer rights

The provincial government explained that the amendments, which received royal assent in 2025, seek to help consumers in BC exercise their contractual rights and more easily understand the contracts to which they are agreeing. 

According to BC’s news release, the amendments aim to: 

  • Make all contracts, including online purchases, follow the same rules to ensure more consistent information, including business policies regarding refunds, returns/exchanges, and cancellations 
  • Add rules against automatic contract renewal without advanced notification, consumer approval, or the ability to cancel 
  • Equip consumers with protections against one-sided terms enabling businesses to amend contracts unilaterally 
  • Prohibit high-pressure direct-sales tactics for some high-cost household products and services, including air conditioners and furnaces 
  • Ban offering credit as a part of a direct sale to decrease the risk of predatory sales tactics 

Vulnerable consumers

Under the amendments passed via Bill 4, the most vulnerable consumers – including seniors, newcomers, and people with lower incomes or disabilities – can gain better awareness of their rights, improved safeguards against sales tactics and other harmful practices, and more control over automatic renewals of gym memberships, streaming subscriptions, and other services. 

The BC government noted that it strengthened the protections against credit-related fraud in October 2025, as part of the second phase of consumer protection amendments introduced through Bill 28.