On Sept. 4, Salesforce announced its acquisition of Mobify. The acquisition closed by plan of arrangement on Oct. 1. The acquisition provides Salesforce Commerce Cloud with Mobify’s modern storefront solution that enables brands to customize their commerce experiences to deliver an enhanced experience across any channel.
Mobify is a Vancouver based technology startup with a focus on modern web storefronts for headless commerce. Mobify focuses on empowering retailers to innovate their digital customer experience by offloading operational risk. Its customers include Under Armor, Lancôme, Debenhams, Cosnova, Mackage, Syo & Kioa, Shiseido and Space NK.
Salesforce.com is a cloud based software company focusing on customer relationship management with an emphasis on integrating marketing, sales, commerce and service into one platform.
Osler, Hoskin & Harcourt LLP advised Mobify with a team consisting of
Manveer Bisla (emerging and high growth companies),
Sergio Ortega (litigation),
Michael Cremers (corporate),
Sam Ip (technology),
Jennifer Horton (tax),
Adam LaRoche (employment),
and Martha Martindale (financial services).
Stikeman Elliott LLP’s legal team included
Spencer Burger (corporate),
Jennifer Byun (tech),
Justine Whitehead (IP),
Eryn Fanjoy (tax),
David Elder (privacy),
Cheryl Rea (employment),
Shawn C.D. Neylan (regulatory and export controls),
Allyson Marta (benefits),
Alan Stachowiak (real estate),
and David Morson.