Ogilvy & Mather Acquires MC Group

On March 31, 2004, Ogilvy & Mather North America, a unit of WPP Group plc, acquired privately held Marketing Communication Group Inc., one of Canada’s largest independent advertising agencies with offices in London, Ontario and Toronto, for an undisclosed amount. MC Group, which includes MC Direct, Canada’s third largest direct response agency, will operate as an independent unit of Ogilvy & Mather North America, headquartered in New York.

Ogilvy & Mather Worldwide is one of the largest marketing communications networks in the world, specializing in advertising, relationship and interactive marketing, public relations, sales promotion and related services.

Ogilvy & Mather North America/WPP was represented by Mitchell Karsch of Davis & Gilbert in New York and by Eric Gross and Stephen McKersie of Gowling Lafleur Henderson in Toronto.

MC Group was represented by Alec Bildy, Kristina Shaw and Carole Johnson (corporate finance, M&A) of McCarthy Tétrault’s London, Ontario office.