199 Bay St, Suite 4000, Commerce Court West, Toronto, ON
Year called to bar: 2005
Wendy is the co-chair of the Blakes Privacy group and the National Privacy Officer for the firm. She provides practical and strategic privacy advice to clients in a wide range of industries including technology, financial services, life sciences, education, retail and consumer goods industries. Wendy advises clients on privacy requirements relating to new and innovative technologies and business models, helps clients operationalize privacy law requirements through the development of privacy-related policies and procedures, runs privacy training programs and tabletop exercises, and helps clients manage and respond to data breaches and other privacy-related incidents or investigations. Wendy is frequently involved in global privacy compliance projects, providing Canadian privacy law input into global privacy policies, consent frameworks, data protection agreements and internal privacy policies and procedures. Wendy also practices in the area of marketing and advertising law, where she advises clients on misleading advertising issues, online and digital advertising requirements, compliance with Canada's anti-spam law and the Canadian Radio-television and Telecommunications Commission's Do Not Call rules, contests and promotions.
On February 1, 2019, a company owned by Vertu FX Limited Partnership (“Vertu”), BDC Capital Inc. (“BDC”) and certain members of the Firmex executive management team completed the acquisition of Firmex Holdings Inc.