199 Bay St, Suite 4000, Commerce Court West, Toronto, ON
Year called to bar: 2005
Wendy is the co-chair of the Blakes Privacy group and the National Privacy Officer for the Firm. She provides practical and strategic privacy advice to clients in a wide range of industries including technology, financial services, insurance, life sciences, education, retail and consumer goods industries. Wendy advises clients on privacy requirements relating to new and innovative technologies and business models, including privacy considerations in connection with big data, artificial intelligence, blockchain technology and machine learning. She helps clients operationalize privacy law requirements, through the development of privacy related policies and procedures, incident response plans, privacy training and tabletop exercises. She also helps clients manage and respond to data breaches and other privacy-related incidents. Wendy is frequently involved in global privacy compliance projects, providing Canadian privacy law input into global privacy policies, consent frameworks, data protection agreements and internal privacy policies and procedures. Wendy also advises, clients on the requirements of Canada's anti-spam law, the Canadian Radio-television and Telecommunications Commission's Do Not Call rules, misleading advertising, contests and promotions.
On February 1, 2019, a company owned by Vertu FX Limited Partnership (“Vertu”), BDC Capital Inc. (“BDC”) and certain members of the Firmex executive management team completed the acquisition of Firmex Holdings Inc.