On April 3, 2025, G3 Media Inc. completed its acquisition of more than 665 advertising panels from Bell Media. The panels are located across five key urban markets: Greater Toronto, Greater Montreal, Quebec City, Sherbrooke, and Trois-Rivières. This transaction positions G3 Media as the third-largest billboard advertising player in Quebec and Ontario.
The newly formed G3 Media is led by entrepreneur Sébastien McQuade and real estate investor Luc Poirier. With this acquisition, the company expands its reach and influence in the out-of-home advertising sector, bringing increased competition to the marketplace.
Miller Thomson LLP acted as counsel to G3 Media. The legal team advising on the transaction included Hubert Sibre, Philippe St-Louis, Josyane Ledoux, Annafaye Dunbar, and Karel Mahy-Rousseau for transactional matters, while Eric Dufour and Devin Persaud handled competition law matters.
