Publicis Groupe acquires Nurun from Québecor Média

Publicis Groupe SA, a multinational company from France, acquired Nurun Inc, a Montreal-based provider of digital marketing services, for $125 million, from Québecor Média Inc.

Publicis was advised internally by Stéphane Estryn and Denis Maignan, and by White & Case LLP with a Paris team led by François Leloup and including Guilain Hippolyte and Sophie Nguyen (corporate matters); Alexandre Jaurett, Valérie Ménard and Marie-Amélie Roger (social aspects); and Orion Berg and Estelle Leclerc (antitrust). White & Case teams in Beijing, Madrid, Milan, New York, Shanghai and Washington, also supported the transaction.

Publicis was represented in Canada by
McCarthy Tétrault LLP with a team comprising Patrick Boucher, Fraser Bourne, Michèle Lefaivre and Sophie Gupta (business law); Véronique Wattiez-Larose (intellectual property); Nathalie Gagnon (labour and employment); Lorraine Allard and Mark Firman (pension and benefits); Christian Meighen, Annie Mailhot-Gamelin and Marie-Soleil Landry (taxation); Marie-Josée Marcoux (real property) and Dominic Thérien (regulatory and compliance).

Québecor Média was represented internally by a team led by Marc Tremblay, and that comprised Christian Marcoux, Dominique Poulin-Gouin and Jean-Pierre Huard.

Fasken Martineau DuMoulin LLP advised Québecor Média on the sale of the Nurun shares, with a team led by Niko Veilleux and consisting of Christian Jacques and Anabel Quessy (business law); Claude Jodoin (taxation) and Jean-Nicolas Delage (intellectual property).


Patrick Boucher Fraser Bourne Michele Lefaivre Lorraine Allard Mark T. Firman Christian Meighen Annie Mailhot-Gamelin Marie-Josée Marcoux Dominic Thérien Marc Tremblay Christian Marcoux Niko Veilleux Christian Jacques Claude E. Jodoin Jean-Nicolas Delage