The practice of Advertising & Marketing Law is generally understood to include the review of:
The best advertising and marketing lawyers are able to work on any number of the above areas, but some specialize in certain areas of the law more than others. Scroll through the lawyer profiles below to find the right advertising and marketing lawyer for your needs.
Marketing and advertising lawyers work in a branch of the law which governs how products and services should be marketed and advertised in a fair and truthful manner with regards to its quality, quantity, or price. The law also provides for the rules regarding the packaging of the products, its pricing, proper promotion, and even its distribution.
Canadian advertising and marketing law is composed of federal laws and provincial laws. These laws are in addition to other general laws regulating advertising and marketing, and specific laws of certain application. Sector-specific and profession-specific codes of conduct are also a part of the advertising and marketing law in Canada.
With all the intricacies of marketing and advertising law in Canada for civil and criminal prosecution, especially with high-risk areas or products, advertising and marketing lawyers are specialized in the field to guide producers, marketing companies and agencies, and even vendors.
At the federal level, the Competition Act is the main law which advertising and marketing lawyers look to. The Act contains general provisions against materially misleading advertising practices or false marketing representations. It covers testimonials and endorsements (or influential marketing); performance claims; guaranties or warranties; and false representations on selling prices or “ordinary selling price” (OSP) claims and sales.
The government agency tasked in enforcing the Competition Act is the Competition Bureau, and the agency where consumers may also file a complaint. It is also the agency which will determine whether to purse civil or criminal actions against violators of the said Act, either done recklessly or deliberately.
The CASL generally requires advertisers and marketers to acquire express or implied consent to send commercial electronic marketing messages (or CEMs) – either through email, text, social media interactions, or other electronic messages – which encourages consumers to participate in a commercial activity, regardless of whether it is for profit or not. The law also requires specific sender identification, unsubscribe and record-keeping obligations on these electronic marketers. For CASL, the main government agency tasked with its enforcement is Canadian Radio-television and Telecommunications Commission (or CRTC) where violators of the said law may be imposed with severe fines. With consumers making Increasing complaints about spam, it's important to contact an advertising and marketing lawyer to be sure that you are within the confines of the law.
As part of Canadian marketing and advertising law, consumer protection legislations or statutes are also in force among certain provincial and territorial jurisdictions. These laws may differ from each other in certain terminologies, but in general, these laws prohibit misleading claims and representations, provide for rules governing specific industry sectors, and prohibit unfair marketing and advertising practices in any consumer transaction. Some of these protection legislations are Ontario Consumer Protection Act, and the British Columbia Business Practices. Be sure to speak with an advertising and marketing lawyer in your province to be sure that you have covered all of the applicable laws in your province.
Advertising and marketing law protects consumers against any misleading sales claims and unfair business practices, which is intended to wrongfully induce or influence consumers into buying products or availing services which are not really what they seem or purport to be. These laws have also established remedies for victims of these illegal advertising and marketing practices against these dishonest vendors, which advertising and marketing lawyers can be hired for.
Under the Competition Act and other advertising and marketing laws, the following are some of the rules of marketing and advertising:
The best advertising and marketing lawyers in Canada, found below, will be able to help you make sure that you do not fall under any of these prohibitions.
Generally, advertising and marketing laws are there to ensure that the costumers’ rights are protected. The law also provides for legal remedies that these customers may take against these deceptive marketing practices. Also, by regulating businesses, vendors, marketers and advertisers, fair competition would be established among these entities.
By following these advertising and marketing laws, it does not only benefit the businesses’ compliance with the federal or provincial government, but also because it establishes the consumers’ trust in their products. Truthful marketing and advertising practices make up better company reputation and result in better demand and sales.
Need to consult with someone about advertising and marketing law? see the list of the best advertising and marketing lawyers below.